![]() ![]() THE 22 IMMUTABLE LAWS OF BRANDING ~ THE 22 IMMUTABLE LAWS OF BRANDING The Law of Expansion The power of brand is inversely proportional to its scope The emphasis in most companies is on the short term Line extension mega branding variable pricing and a host of other sophisticated marketing techniques are being used to milk brands rather than build them ![]() ![]() The 22 Immutable Laws of Branding How to Build a Product ~ In The 22 Immutable Laws of Branding marketing guru Al Ries together with Laura Ries has put together the authoritative work on br Think Nike Starbucks Xerox and Kleenex and youre thinking brands in the biggest and most lucrative sense The 22 Immutable Laws of Branding How to ~ Smart and accessible The 22 Immutable Laws of Branding is the definitive text on branding pairing anecdotes about some of the best brands in the world like Rolex Volvo and Heineken with the signature savvy of marketing gurus Al and Laura Ries The 22 Immutable Laws of Branding Ries Al Ries Laura ~ Smart and accessible The 22 Immutable Laws of Branding is the definitive text on branding pairing anecdotes about some of the best brands in the world like Rolex Volvo and Heineken with the signature savvy of marketing gurus Al and Laura Ries
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